ABOUT
2010
We started life in Pembrokeshire, a county blessed with a beautiful coastline perched on the west coast of Wales. We wanted to celebrate the produce of the area in a unique and inspiring way, combining foraged seashore ingredients with fresh local seafood. And so I Jonathan Williams started Cafe Môr in 2010 on a part time basis to test the market.
Unable to find a suitable location in Pembrokeshire, we hit the road attending local food festivals, farmers markets and private events, experimenting with different seafood dishes and testing them on lots of happy customers.
2011
Due to the popularity of the products, Jonathan decided to give up his office job up and concentrate full time on the business in May 2011. After a successful summer at various festivals across Wales, Cafe Môr was shortlisted for the finals of the British Street Food Awards. So to help impress the judges, Jonathan and his brother Ben (boat builder extraordinaire) built a Beach Shack out of local drift wood and travelled up to Jimmy's Farm (Suffolk) with a van full of fresh local seafood.
Cafe Môr took the finals by storm winning Best looking Mobiler, Best Drink and most importantly of all Best of the Best 2011!
2012
As a result of winning Best British Street Food Vendor lots of opportunities arose and so a further five Beach Shacks were built to help meet the demand of a busy 2012 summer. But perhaps the most exciting of these was supplying Cafe Môr's signature dish "SeaShore Wraps" to the athletes in the Olympic Village, the biggest peace time food operation in history! A truly fantastic experience!
2012 has been another amazing year with Cafe Môr winning more and more fans across the country as well as winning Best Sandwich/ Wrap at the British Street Food Awards held out side Jamie Oliver's resturant (Fifteen) in London.
At Cafe Môr we are passionate about 3 things:
*The Beach, The Sea and The Food*
Produce is locally sourced wherever possible, with only high quality sustainable fish / shellfish allowed into the Cafe Môr kitchen. We are proud to be members of the Marine Conservation Society (http://www.mcsuk.org/) and a sustainable ethos runs through the core of the business.
We currently provide services in the three following areas:
- Street food, at local markets and festivals
- Food processing, providing a number of products to local businesses
- Seashore picnic and forage, days out at various locations around the Pembrokeshire coastline
- Online Deli Shop
- Private catering, catering for small - large events
Please get in touch if you would like to discuss any of the above in more detail.
Jonathan
Love Food, Love Beach, Love Sea, Love Life.
